I’m finally trying to design a logo for myself as a designer. But finding it a huge challenge for multiple reasons. So I’ve gone through LogoTournament as if I want my logo designed, just to get a feel of what I need from my logo – and I can hopefully then follow my own brief!
Describe what your organisation does in one sentence:
Unique, on-trend design solutions.
Please select your industry: Media (design)
Please describe the target audience for your logo:
Primarily young (aged 20-45) people in Canberra and Melbourne who have an eye for great design and knowledge of latest trends. Probably mid-higher socio-economic status, and studying at a tertiary level -they understand what paying for a designer can do for your item or brand.
Secondly, employers or professionals in the design industry who also appreciate great design, being on trend, professionalism, and unique-ness.
What are the Top 3 three things you would like to communicate to your audience through your logo?
Please select the styles that you would like to see for your logo:
-Wordmark: A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements.
-Letterform Mark: Typically uses a very small amount of letters (1-2) to represent the organization.
Please describe the colors you would like to see (or not see) in your logo:
Possibly only grey (or black) and white logo – though could have a tiny splash of colour as a feature to make more approachable. (Purple, teal, orange or something pastel.)
(Purple – Royalty, Wisdom, Spirituality, Imagination
Orange – Creativity, Invigoration, Unique, Energy
Grey – Sophisticated, Neutrality, Uncommitted
White – Perfection, Purity, Wedding, Clean, Virtue)
Do you have any logo ideas or additional information or links that would be useful to the designers?
-My personal style/inspiration can be seen at my tumblr – www.skyshouldbefalling.tumblr.com
-Logos that I love/ would consider going in the direction of include:
Where will your logo be used?
Print (resume, business card, portfolio, etc) and online.
So I started experimenting, and came up with a rang of ideas – but found that I think I want to stick with a serif typeface as the feature for some reason.
As you may have read in my personality type – I’m not great at making important decisions so this could take a while! So far I think I have developed a final design with a circular variation, as I couldn’t quite decide on the use of a circle or not. I think both alternative can be used, depending on their context/placement.
I found that the simplest logo had the most appeal to everyone I asked, but they still loved the circle as a feature. They also loved the orange, which I chose as I had used it in previous attempts of self-branding – and the fact that I chose it as a final works well because, as mentioned, it happens to represent creativity! Although I never usually use serif typefaces for display, this one just worked better than anything else I tried, especially when communicating professionalism as well as a bit or warmth.
My resume/CV template doesn’t include this exact branding though, as I had to include my name, not my brand. I decided to use hand-written text in the logo styled part of the resume for this reason – to personalise it. Otherwise, it is styled using similar colours and look and feel of my logo.